You should never underestimate the power of good customer service. What people think about you can make or break your business. Customers consider customer service the most important part of their shopping experience, and so should you. Concentrating on servicing your customers will help you to make your business better, improve the image of your store, and lead to more sales and more customers. Use these tips to make sure that you and your staff are on the right path to providing excellent customer service.
1) Learn who your regular customers are and identify them. Simply learning your customers’ names can go a long way. A personal greeting is remembered and makes the customer feel valued and special. Let your employees know that you want them to try to do this. If it’s a customer’s first time purchasing something, take a look at their check or card and thank them using their name. This will help you remember who they are if they come in again. If someone signs up for your e-mail list to receive your newsletter or special offers, then include a personal thank you in the first e-mail you send. Say something specific, like “I hope you’re enjoying your new viking shirt and pants!” or “Have fun at your daughter’s wedding!” so that they know you remembered them.
2) Keep in touch with your customers whenever possible. An e-mail list is a great way to keep your customers informed of sales and promotions. It’s a non-invasive way to keep in touch. Make sure that customers can easily unsubscribe without feeling embarrassed or they might be too embarrassed to come back to your store. An automatic unsubscribe is least threatening. Postcards, occasional mailings, and personal thank you notes put a special touch on your customer’s shopping experience.
3) Hire upbeat employees that are happy to work for you. The way that they treat your customers is the most important thing that you’re looking for. If someone hates being there and is simply putting on a show to get their job done, it will be obvious to your customers. If you’re having trouble finding people that go the extra mile with your customers, consider pay raises, incentives, bonuses, and extra training to get them on board. Your employees will only see customer service as importantly as you do. Model the behavior that you want to see and focus on team building and individual rewards to motivate your staff.
4) Make the shopping experience easy all around for your customers. Keeping your store displays nice and neat is the first step in creating a good customer experience. If your racks are messy or crowded, customers will be turned off and simply not want to shop there. An organized store says that you care and makes it easy for customers to navigate your merchandise. If your floor space is limited, consider installing slatwall panels to take advantage of some vertical space in your stores. Slatwall is perfect for displaying all sorts of merchandise. It’s easy to rearrange and easy to keep looking nice and neat.
Use all of these tips and come up with some of your own to make the customer service that your store provides unique.
write by mitchell